Generating Awareness for a New Christmas Market
I helped spread the holiday magic at the inaugural Shipyards Christmas Market, a festive and European-inspired event held on the North Shore. To promote this free community celebration, I created PR packages, ran paid ad campaigns, and developed engaging photo and video content that captured the cozy charm of the market. With twinkling lights, local vendors, festive eats, and European music, the goal was to bring people together and build awareness of the North Shore as a must-visit holiday destination. It was a joyful and memorable experience from start to finish!
Project: Winter 2024
Industry: Events
Goals: Create brand awareness and visibility for the Christmas Market at the Shipyards, which happens nightly. The goal is to bring awareness to the music, vendors, and activities.
Target Audience: Families, visitors, and residents who come to the lower mainland.
Social Channels: Instagram, Facebook and paid ads
Growth: +116% MOM
*metrics taken during the event